Conference Sessions on Demand

Conference Sessions on Demand (CSoD) are recorded conference sessions from NCMA’s national conferences. Select CSoDs are available in audio sync-to-slide format. Materials include presentations as pdf files.

NEW!! World Congress 2013 sessions available in on demand format.

Mastering Five Elements of Persuasion in Government Proposals

Alex Brown, OST Global Solutions, Inc.
Olessia Smotrova-Taylor, OST Global Solutions, Inc.


This session delves into the top five elements of proposal persuasion to raise the probability of winning a proposal and convincing an evaluator that yours is the best company for the job. It shows how to master the techniques of “selling” the solution the right way, so that it is clear, concise, and highly compelling. It includes hands-on exercises to practice the skills and shares additional resources to explore each method in greater depth. This session will help attendees distinguish themselves from competition by persuading the evaluators in subtle and effective ways that will magnify the proposal’s message and showcase their true advantages. This session will also help the evaluators better recognize proposals that lack preparation, despite the glitzy presentation and sophisticated language. Level of Difficulty: Intermediate

Topic: Contract Negotiation

Session Date: Monday, July 22, 2013

CPEs/CLPs Earned: 1.00

Purchase this Conference Session on Demand

Note: This product is an electronic audio slide sync presentation and includes slides and a certificate of completion. After you purchase the recording, the files must be downloaded from your online account within 90 days of the purchase date. Refer to the “My Downloads” section of your NCMA profile. Please note that not all files have downloadable presentations.

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