Collaborating Beyond Four Walls

April 12, 2013

Companies aren’t just using collaboration to share information and promote innovation. These days, two companies can band together to expand market share and business opportunities.

During the past decade, executives have grown increasingly aware of the importance of collaboration to increase workforce productivity, improve customer service and even drive innovation. Social media tools and other technologies have been a major factor, revolutionizing how people work together and share information.

But what happens when collaboration extends beyond an organization to other companies, partners, suppliers or even competitors?

That is the larger trend today. More companies are deciding not to go solo when it comes to competing in today’s markets. But how to collaborate beyond one organization’s four walls — and deal with the impacts on business models, leadership, culture, learning and a host of other issues — is a challenge.

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