Six Tips to Create a Collaborative Culture
July 12, 2012
Companies such as Google have succeeded in creating enviable corporate culture that has landed them on lists like Fortune's 100 Best Companies to Work For. Other companies following suit think social media might be the answer — and, while useful, it's just the beginning.
A June 2012 Deloitte survey titled "Core Values and Beliefs," which included responses from more than 1,000 full-time employees and more than 300 executives, found a stark contrast in the way executives and employers view the role of social media in promoting workplace culture. Whereas 41 percent of executives surveyed said they view social networking as an aid in building and maintaining workplace culture, only 21 percent of employees agreed with the same statement.
The survey's findings indicate that executives are looking for a quick fix to build greater collaboration with their workforce, according to Jeanne Meister, a partner at Future Workplace, an executive development firm that focuses on rethinking the workplace.