Social Business: Not Just for Gen Y Anymore

April 19, 2012

Social software's potential for management makes it a valuable tool for workers of all ages, and companies that embrace it might be more successful in the long run.

When it comes to social software, companies often get hung up on common misconceptions without realizing its potential in various talent management processes.

The first misconception is that social networking tools and sites are a waste of valuable work time. The near ubiquity of popular social networking sites such as Facebook and Twitter in workers' personal lives lends this conclusion an air of credibility. 

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