3 LinkedIn Strategies That Will Enhance Your Career Search

Published in CareersConnect, November 2011

By Cheryl Palmer

Like millions of other users, you are probably on LinkedIn to find new career opportunities. But you may not be clear on how to use LinkedIn to your best advantage. Here are three quick tips for uncovering more opportunities on LinkedIn:

  1. Find frequently used keywords in job ads for your field and incorporate them into your LinkedIn profile. Recruiters will be using the Advanced Search function to find ideal candidates. They will primarily be using keywords to identify candidates who have the skill set that they are seeking. By analyzing job vacancies for any given field, you will find that the same keywords occur repeatedly. These are the keywords that you need to use in your profile to ensure that you show up in search results. Monitor your statistics on your homepage using "Who's Viewed My Profile?" to see how frequently you are showing up in search results and how many people have viewed your profile. By increasing the number of times you show up in search results you increase the number of opportunities that you will be considered for.
  2. Use LinkedIn to find common ground with interviewers. If you have an interview scheduled, it is a good idea to obtain the names of the interviewers from the person who scheduled the appointment, and then look them up on LinkedIn to see if they have profiles there. If they do have a profile, look for anything that you have in common that you can mention in the interview. For example, you may have the same alma mater or share contacts in common. Sharing things that you have in common with the interviewers can establish rapport and possibly give you an edge in the hiring process.
  3. Search for companies that interest you on LinkedIn and then look for people who are in your network whom you can connect with. When you type in the name of a company that you want to work for in the search bar at the top of the page using the dropdown menu for Companies, LinkedIn will automatically tell you who you have in your network that works for that company. If it is a second- or third-level connection, LinkedIn will let you know who the first- or second-level connections are that link you to the person who works for that company. You can then forward an introduction through your first- or second-level connections to the person that you want to reach. This is how you can network your way into the position that you want.

About the Author

Cheryl Palmer is a career expert, a professional speaker, and the president of Call to Career. Learn more about Cheryl at www.linkedin.com/in/cherylpalmer. She can be contacted at Cheryl.Palmer@calltocareer.com, or by visiting www.calltocareer.com. Her blog is available at www.calltocareer.com/category/blog. To receive a FREE report titled "Top 10 Mistakes that Executives Make," visit Palmer's website at www.calltocareer.com. 

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