Small Business Virtual Conference 2013






  Small Business Contracting is BIG Business

A recording of this virtual conference is now available for purchase!

Join us as we begin the first part of an NCMA online series focused exclusively on small business contracting and the needs of the small business community.
This virtual event will provide a wealth of information for you and your organization. Learn the latest changes to the policies and processes that you may expect to see, whether it is from Congress, the Small Business Administration (SBA), or your customer. Participants will receive in-depth instruction on how the government reviews and analyzes proposals submitted by small businesses and tips to ensure successful results. Small businesses will also learn how to prepare for the necessary (but often overlooked until too late) pre- and post-award audits; including working with your auditor and understanding the role, process, and structure of the Defense Contract Audit Agency. Finally, you will receive advice on how to grow a small business beyond its starting size standard(s) and transition to a long-term, successful enterprise.

All this for a quality investment in time–given by seasoned experts in the field today and available from wherever you are! Over the course of four hours, you will be provided the information and knowledge you need to excel in the small business environment. Take advantage of this opportunity to build upon the strategies you know and learn the solutions you need to achieve the results you want.

Key Takeaways:

Regulatory and Legislative Updates:
 What are the latest statutory and regulatory changes in small business contracting that you need to know? How will these changes promote the goals of small business participation? How will these changes affect your business and your proposal opportunities?

ABCs of Government Proposal Evaluation: How does the government evaluate my proposal? In three easy steps, this presentation illustrates evaluation models utilized by government acquisition evaluation teams and demonstrates to contractors how to structure their proposals for the win regardless of the evaluation model.
  •  Contractors will learn the government definitions for adjectival and color ratings used to evaluate proposals.
  •  Contractors will learn the FAR definitions (e.g., strength and weakness) that government evaluators used to defend evaluation ratings.
  •  Contractors will learn how contractors past performance is evaluated.
  •  Contractors will learn the government's evaluation models and their uses for Best Value Trade-off, Lowest Price Technically Acceptable, and Performance Trade-off.
Preparing for the Audit Process-Accounting Systems: Good marketing strategies, acquisition planning, requirements development, proposal writing, and negotiations all contribute to a successful contract, but can fail if the small business cannot withstand a financial audit. Learn how the contracting officer, company manager, and DCAA work together to prepare for and ensure a successful review. Learn how all parties prepare prior to and during the audit to guarantee the small business can be awarded the contract without delay, properly collect, and allocate costs during performance, and be promptly reimbursed upon invoice submissions throughout contract performance.

Not Small Anymore–Beyond the 8A and Small Business Size Standards: How can a small business ensure they remain successful upon graduation from the (8A) program and small business size standards? What are the steps to be taken to prepare for the time when the competition from other small businesses and open competition becomes more challenging? How do they keep and develop new customers during this crucial time? Learn tools and tips to guarantee business success over the long term.

Virtual Conference LogoDon't miss this chance to earn FOUR Continuing Professional
Education (CPE) hours/Continuous Learning Points (CLPs)

for participating in this online event



Virtual Conference Agenda

12:00pm Program Introduction
12:05pm - 1:00pm Regulatory and Legislative Updates
Richard B. Oliver, Attorney, McKenna Long & Aldridge LLP
1:00pm - 2:00pm ABCs of Government Proposal Evaluation (Risks/Rewards)
Susan Gerbing, CFCM, President, gMg Management, Inc.
2:00pm - 3:00pm Preparing for the Audit Process—Accounting Systems
Timothy J. Parker, MBA, Financial Liaison Advisor, DCAA 
3:00pm - 4:00pm Not Small Anymore—Beyond the 8A and Small Business Size Standards
William Jaffe, Executive Vice President, General Manager and Louisa Jaffe, CEO & President, TAPE
4:00pm Closing Remarks



Meet the Speakers


 Gerbing, Susan Susan Gerbing, CFCM
President, gMg Management, Inc.
Susan Gerbing is a recognized expert in government contracting and program management most notably in health care and information technology.  Susan is a national business consultant, author, mentor, speaker, and during the past 36 years has managed more than $10 Billion of large complex contracts and projects in both the U.S. federal government and industry.  She is the recipient of numerous national and business awards for her teaching, consulting, and leadership.
Jaffe, Louisa Louisa L. Jaffe
Chief Executive Officer & President, TAPE
As co-founder and CEO/President of TAPE, Jaffe manages TAPE's business affairs, client and corporate relations, and marketing outreach. Formerly Lieutenant Colonel Louisa Long Cullem, she served in the U.S. Army and Army Reserves for 28 years. She retired from the Army Reserves in 2002. During her military career, she served in the Pentagon as a media relations and public affairs officer for the Secretary of the Army Public Affairs for more than 12 years. Ms. Jaffe also provided public affairs support for the Army Materiel Command, the U.S. Readiness Command, TRADOC, the Army CIO, and the deputy chief of staff for intelligence.

Jaffe holds a BA in english from the University of Florida and a BS in citrus management from Florida Southern College. She is also a graduate of the Women's Army Corps Officer Basic Course, Army Adjutant General Officer Basic and Advanced courses, and the Army Command and General Staff College.
Jaffe, William William W. Jaffe
Executive Vice President, General Manager, TAPE
William Jaffe is co-founder and the executive vice president/general manager for TAPE. He is responsible for TAPE's aggressive, high-growth strategy, focusing on corporate development, including certifications (ISO 9001), M&A, IDIQ PMO, Mentor-Protégé, and corporate proposal responsibilities. Most recently, Jaffe launched a new blog,, to open a virtual dialogue with other rapidly growing small and mid-tier federal contractors. Prior to TAPE, Jaffe had more than 25 years of consulting, management, and commercial executive-level industry experience, with more than 20 years in the federal sector as a program and project manager, business developer, and senior division executive.

Jaffe holds an MBA from Amos Tuck School at Dartmouth College and a BS in international studies from Georgetown University.
Oliver, Richard Richard B. Oliver
Attorney, McKenna Long & Aldridge, LLP
Richard B. Oliver is a government contracts lawyer with 35 years of experience representing clients dealing with a wide range of government contract issues concerning the Department of Defense and the civilian agencies. In the course of his practice, he has frequently represented clients at the Government Accountability Office, the SBA’s Office of Hearings and Appeals, in state and federal courts, and before administrative boards of contract appeals. Oliver has also represented clients in major criminal and civil investigations. Oliver has an extensive practice litigating, representing, and counseling clients concerning the SBA’s complex small business regulations, including those for affiliation and for small business categories such as 8(a) contractors, small disadvantaged business concerns, service-disabled veteran-owned small business concerns, women-owned small business concerns, and HUBZone small business concerns. He has successfully filed and defended numerous size and status protests.

Oliver graduated from the University of Virginia with a BA in economics and earned his law degree from Harvard Law School. He served in the office of the General Counsel of the Air Force before entering private practice.


Timothy J. Parker, MBA
Financial Liaison Advisor (FLA), Defense Contract Audit Agency
Timothy Parker has over 24 years of DCAA experience. He has held a number of positions at DCAA beginning his career as an auditor trainee and moving on to positions as senior auditor, operations auditor, internal control technical specialist, supervisory auditor, and on to his current position as an FLA. In his current position, He brings together DCAA's expertise in contract auditing and financial advisory services with needs of the Government procurement community.

Parker holds an MBA from Cleveland State University and is a Level III Certified Acquisition Professional.


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